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Australia’s Online Appliance Retailer, Built Around Legendary Service
Appliances Online is an Australian online retailer specialising in appliances, home living products and electronics from leading brands.
Since 2005, we’ve worked to make buying a new appliance easier from the moment you start shopping through to delivery, connection, removal and after-sales support. That means clear product information, helpful advice, competitive pricing and a delivery experience designed around your home-not simply your front door.
Today, we serve customers across Australia with the support of our delivery network, customer service team and Winning Services installation specialists.
Trusted by Customers all across Australia
We believe the strongest measure of our service is the experience our customers receive. Over the years, Appliances Online has been recognised by organisations including CHOICE, Finder and Canstar Blue for customer satisfaction, service, trust, value and the online shopping experience. View our awards and recognition.
How Our Story Began
Appliances Online was founded in 2005 by John Winning, who was 21 years old at the time.
The business began with a rented truck, a website and a 1300 number diverted to John’s mobile. The idea was simple but ambitious: challenge the traditional appliance retail model by offering a more convenient way to shop and a better experience when customers needed help most.
From the beginning, Appliances Online was built around the belief that buying an appliance should involve more than simply choosing a product. Customers should also receive the support, delivery and service needed to get their new appliance home and ready to use.
Why Appliances Online Exists - Legendary Service, With You at the Centre
Buying a new appliance often happens when life is already inconvenient enough. A fridge stops working, a washing machine gives up, or you simply need a replacement without adding more hassle to your day.
That’s why Appliances Online was created - to make the whole experience easier, from choosing the right product to delivery, connection, removal and support.
We call that Legendary Service. It means respecting your time, helping wherever we can and being there before, during and after your purchase, with 24/7 Australia-based support when you need it.
Why Our Delivery Model Is Different
Many retail delivery services are designed primarily to move a product from a warehouse to an address. Our model is built around what happens inside the customer’s home.
Through our own delivery capability and Winning Services, we aim to take care of more of the difficult work involved in replacing a large appliance-from carrying it inside to removing the old unit and connecting eligible products.
The common retail model | The Appliances Online experience |
|---|---|
Product delivered to the door | Product carried into your home and positioned |
Delivery often costs extra | Free delivery for eligible orders |
Customer arranges removal separately | Free removal and responsible recycling of an eligible old appliance |
Customer handles basic setup | Free connection available for selected products |
Broad or uncertain arrival estimate | Two-hour delivery window and live driver tracking |
This more complete approach is a major part of what we call Legendary Service. Eligible customers may receive free next-business-day delivery on in-stock products, free connection on selected appliances and free removal of an old disconnected appliance. Customers also receive delivery updates, including a two-hour window and live tracking on the morning of delivery. Eligibility, product requirements and postcode conditions apply.
What You Receive When You Shop With Us
Free Delivery
We offer free weekday delivery to eligible postcodes, including next-business-day delivery in many metropolitan areas when an in-stock order is placed before the applicable cut-off time. Customers can select an available delivery date at checkout and receive delivery updates on the day. Learn more about Legendary Delivery
Free Connection on Selected Products
In eligible delivery areas, we can connect selected appliances at no extra cost. Think of this service as "Can the appliance be set as a simple plug and play? Then we can help do this!" This can include:
- Fridges & Freezers, excluding specialised plumbing or ice-and-water connections
- Washing machines and washer-dryer combos
- Dryers that do not require wall mounting, stacking or additional plumbing
- Freestanding microwaves
- Basic TV placement and setup on the supplied stand
More complex work, including dishwasher installation, hardwired cooking appliances, rangehoods and dryer wall mounting, may be available as a paid professional installation service. Learn more about connection and installation.
Free Removal and Responsible Recycling
When we deliver an eligible new product, customers can request free removal of a similar old appliance, provided it is disconnected, clean and ready for safe collection.
Our teams can also remove packaging from the new product, including boxes, strapping and expanded polystyrene, for responsible processing where available. Learn more about appliance removal and recycling.
Price Match Guarantee
Our Price Match Guarantee is designed to help customers receive a competitive price without giving up the services included with the Appliances Online experience. Where an eligible identical product is available from an Australian retailer under the applicable conditions, customers can contact our team to request a price match. Learn more about our Price Match Guarantee.
24/7 Australia-Based Customer Support
Our Sydney-based customer service team is available 24 hours a day, seven days a week. Customers can contact us for help choosing a product, checking an order, following up a delivery or arranging support after a purchase. Contact our customer service team.
Responsible Removal and Recycling
Helping customers replace appliances also means taking responsibility for what happens to the old product and its packaging. Appliances Online works with recycling partners to responsibly process old appliances, mattresses and packaging where possible. Materials recovered from these products can be reused in other goods rather than going directly to landfill.
The existing recycling page also states that Appliances Online has achieved an annual average of 70% landfill diversion for packaging waste and works with mattress-recycling partners including Soft Landing and Bounce Back. These claims should remain linked to the detailed recycling page, where the full context can be maintained. Learn more about how we remove and recycle old products.
Part of the Winning Group
Appliances Online is part of Winning Group, an Australian family business with a long history in retail, logistics and service. Our broader group connection supports the customer experience through specialist businesses including Winning Services, whose teams provide professional delivery, connection and installation services for eligible products. This relationship allows Appliances Online to offer a more joined-up experience than a retailer that simply hands an order to an external courier.
Here for the Whole Journey
Buying the right appliance is only one part of the experience. Our team is available to help with:
- Choosing a suitable product
- Understanding delivery and connection options
- Tracking an order
- Arranging professional installation
- Receiving support after delivery
- Organising a service or repair when required
We aim to remain available throughout the full customer journey-not disappear once a purchase has been completed.
Ready to shop? Contact Appliances Online
Our Sydney based Legendary team are ready to help you with questions and enquiries you might have, 24/7! So whenever you are ready, we are here to help.